Free Book Marketing Plan Tips

A book marketing plan for self-published authors is a comprehensive overview of your book’s potential sales and promotions activities. The plan should contain strategies and tactics, step-by-step guidance, and promotional activities based upon your available time and skills.

Your plan should include a mission statement that describes your objectives, strategies, and how you intend to position your self-published book in the marketplace. It also should include an analysis of your competition, the strengths and weaknesses of your book, possible publicity and promotion opportunities, and potential threats to your book's success.

A sales forecast will help you identify sales by region or group (market segments) and channels. This forecast should serve as the basis from which you will know what your first printing quantity will be.

A summary book promotion plan should be included in the marketing plan. A summary book promotion plan identifies the tactics, timeline, and costs involved in promoting your self-published book.

Your plan also should include a budget that enables you to see the overall costs involved in implementing your plan, as well as a month-by-month cost breakdown.

Next Step

Your plan does not need to be brilliant-it needs to be realistic. Authors often waste too much time dreaming up brilliant strategies only to discover too late that they do not fit into their budget, timeline, or overall strategy.

We offer a comprehensive book marketing plan. The plan is developed with you by one of our professionals in consideration to your goals, available time, and your budget. And if you don't yet have a budget, that's okay. Many of the strategies for marketing a book are free. They just take time. And if time is short, we can suggest the lowest hanging fruit - the essential steps required to kick-start the marketing of your book. Click here to check out our book marketing plan service.

We also offer a complete market evaluation for your book to determine the strength of your market.

You can always just contact us for a FREE 30-minute phone consultation.

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Rich Freese, President
National Book Network


"Over the past 15 years, I have watched Rick Perry publish outstanding books which garnered his authors glowing reviews in the media and national exposure on television and radio stations. His attention to detail is second to none and the quality of the books he creates speaks for itself. I highly recommend his self-publishing services."

Richard Cohn
Publisher of "The Secret"
Beyond Words Publishing


"Rick Perry has a complete understanding of the book publishing process from the scheduling requirements editing, design, and production to warehousing, fulfillment and marketing. His knowledge can save clients costly mistakes and wasted time as well as helping avoid pitfalls in the rapidly changing book publishing world."

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President Emeritus
Publisher's Association of the West